If someone spends more of their time preaching what makes them great, than actually doing it, my alarm bell rings.

He's built an audience (like Kylie) by standing out and using some charisma, and now it's a self-perpetuating loop where given his reach, he can't fail even if his ideas aren't good. A modern day self-help pyramid scheme but with good intentions?

Like Trump, I think what he is is a brilliant marketer. He has figured out how to captivate audiences without really saying anything, but by being "real" and "relatable" while showing off that he's made it.