I wouldn’t be so quick to jump to this conclusion.

I’ve led & consulted successful B2B enterprise tech start-ups on marketing for 10 years and I’ve seen quality far outweighs volume.

My confirmation bias would tell me that quality matters over volume, yours would say the opposite. The answer comes down to who your audience is.

Quality gives credibiity. Substance gives credibility. Examples give credibility. Volume does not give nor take away credibility — it just is.

Ultimately quality + volume every single day isn’t a magical or feasible strategy for every type of company. Quality pieces that can be re-leveraged multiple ways is a smart strategy for B2B. Context matters.